The Relationship between E-store Image and Purchase Intention: Perceived Value as A Mediator

E. Chang, Y. Tseng

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 2009
Event	Retail Symposium, the Society for Marketing Advances 2009 Conference - New Orleans, LA, USA Duration: 4 Nov 2009 → 7 Nov 2009

Conference	Retail Symposium, the Society for Marketing Advances 2009 Conference
City	New Orleans, LA, USA
Period	4/11/09 → 7/11/09

Cite this

@inproceedings{1805b628d99a4bc2aa16c32f69de7d1e,

title = "The Relationship between E-store Image and Purchase Intention: Perceived Value as A Mediator",

author = "E. Chang and Y. Tseng",

year = "2009",

language = "English",

booktitle = "host publication",

note = "Retail Symposium, the Society for Marketing Advances 2009 Conference ; Conference date: 04-11-2009 Through 07-11-2009",

}