The Role and the Implications of Online Reviews for the Relationship between Consumers and Online Service Firms

N. Sanghavi, C. De Mattos, L. Salciuviene, M. McGuffog, J. Kumar

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	18th Academy of Marketing Science World Marketing Congress
Publication status	Published - Jul 2015
Event	2015 Academy of Marketing Science World Marketing Congress (AMS-WMC) - Bari, Italy Duration: 14 Jul 2015 → 18 Jul 2015

Conference	2015 Academy of Marketing Science World Marketing Congress (AMS-WMC)
City	Bari, Italy
Period	14/07/15 → 18/07/15

Cite this

@inproceedings{80bb2241becb43de81024c115c113e49,

title = "The Role and the Implications of Online Reviews for the Relationship between Consumers and Online Service Firms",

author = "N. Sanghavi and {De Mattos}, C. and L. Salciuviene and M. McGuffog and J. Kumar",

year = "2015",

month = jul,

language = "English",

booktitle = "18th Academy of Marketing Science World Marketing Congress",

note = "2015 Academy of Marketing Science World Marketing Congress (AMS-WMC) ; Conference date: 14-07-2015 Through 18-07-2015",

}

TY - GEN

T1 - The Role and the Implications of Online Reviews for the Relationship between Consumers and Online Service Firms

AU - Sanghavi, N.

AU - De Mattos, C.

AU - Salciuviene, L.

AU - McGuffog, M.

AU - Kumar, J.

PY - 2015/7

Y1 - 2015/7

M3 - Conference contribution

BT - 18th Academy of Marketing Science World Marketing Congress

T2 - 2015 Academy of Marketing Science World Marketing Congress (AMS-WMC)

Y2 - 14 July 2015 through 18 July 2015

ER -