The Role and the Implications of Online Reviews for the Relationship between Consumers and Online Service Firms

N. Sanghavi, C. De Mattos, L. Salciuviene, M. McGuffog, J. Kumar

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication18th Academy of Marketing Science World Marketing Congress
Publication statusPublished - Jul 2015
Event2015 Academy of Marketing Science World Marketing Congress (AMS-WMC) - Bari, Italy
Duration: 14 Jul 201518 Jul 2015

Conference

Conference2015 Academy of Marketing Science World Marketing Congress (AMS-WMC)
CityBari, Italy
Period14/07/1518/07/15

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