The role of business analytics capabilities in bolstering firms’ agility and performance

Amir Ashrafi, Ahad Zareravasan

Research output: Contribution to journalArticlepeer-review

Abstract

Many companies invest considerable resources in developing Business Analytics (BA) capabilities to improve their performance. BA can affect performance in many different ways. This paper analyses how BA capabilities affect firms’ agility through information quality and innovative capability. Furthermore, it studies the moderating role of environmental turbulence, both technological and in the market. The proposed model was tested using statistical data from 154 firms with two respondents (CEO and CIO) from each firm. The data were analysed using Partial Least Squares (PLS)/Structured Equation Modelling (SEM). Our results indicate that BA capabilities strongly impact a firm’s agility through an increase in information quality and innovative capability. We also discuss that both market and technological turbulence moderate the influence of firms' agility on firms' performance.
Original languageEnglish
Pages (from-to)1-15
Number of pages15
JournalInternational Journal of Information Management
Volume47
Early online date3 Jan 2019
DOIs
Publication statusPublished - Aug 2019

Keywords

  • business analytics
  • agility
  • information quality
  • innovative capability
  • environmental turbulence
  • PFI

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