The role of context and timeframe in moderating relationships within the theory of planned behaviour

Richard Cooke, David P. French

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This study examined the moderating effect of context and timeframe on the predictive ability of Theory of Planned Behaviour (TPB) constructs. Three hundred and eighty-three students completed TPB measures either in a campus bar or a library and were randomly allocated to one of three timeframe conditions: tonight, tomorrow or next week. There was a threeway interaction such that the subjective norms of participants in a bar were more predictive of their intentions to binge drink that night, whereas thesubjective norms of participants in a library were less predictive of intentions to binge drink that night. This research provides empirical evidence that ignoring context may result in underestimation of the importance of normative factors in binge drinking. It also suggests that other research utilising the TPB needs to take greater account of the impact of context of data collection, which has been neglected to date. © 2011 Taylor & Francis.
    Original languageEnglish
    Pages (from-to)1225-1240
    Number of pages15
    JournalPsychology and Health
    Volume26
    Issue number9
    DOIs
    Publication statusPublished - Sept 2011

    Keywords

    • Binge-drinking
    • Context
    • Intention
    • Subjective norms
    • Timeframe
    • TPB

    Fingerprint

    Dive into the research topics of 'The role of context and timeframe in moderating relationships within the theory of planned behaviour'. Together they form a unique fingerprint.

    Cite this