Abstract
Introduces the special issue entitled "The role of information and communications technology in transforming marketing theory and practice". Outlines the themes discussed in the papers in the issue, which seek to provide insights into how information and communications technology is transforming marketing theory and activities.
| Original language | English |
|---|---|
| Pages (from-to) | 165-166 |
| Number of pages | 1 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 19 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2004 |
Keywords
- Change management
- Communications
- Marketing theory
- Technology led strategy