The Role of IT in the Reshaping of Marketing

F. Leverick, Dale Littler, D Wilson, Margaret Bruce

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	87-106
Number of pages	20
Journal	Journal of Marketing Practice: Applied Marketing Science
Volume	3
Issue number	2
Publication status	Published - 1997

Cite this

@article{091ba6167a814647ba68a08b4a02030e,

title = "The Role of IT in the Reshaping of Marketing",

author = "F. Leverick and Dale Littler and D Wilson and Margaret Bruce",

year = "1997",

language = "English",

volume = "3",

pages = "87--106",

journal = "Journal of Marketing Practice: Applied Marketing Science",

publisher = "Emerald Publishing Limited",

number = "2",

}