The role of loyalty card data within local marketing initiatives

J W. Byrom

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	333-341
Journal	International Journal of Retail & Distribution Management
Volume	29
Issue number	7
DOIs	https://doi.org/10.1108/09590550110394234
Publication status	Published - 2001

Access to Document

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