Abstract
Digital technology has had a significant impact on the newspaper industry in many different areas of the world. The Internet and digital content technologies enable online newspapers to reach a wide audience and to reduce many of the costs associated with print newspapers, but there have also been some negative impacts including a loss of readers and advertising revenue for traditional printed newspapers. In this chapter, focus groups and interviews are used to investigate the following issues: (1) the role of the Internet in the decline of the social/business influence of regional newspapers, and (2) the impact of developments such as Web 2.0 on the future of regional news supply. The chapter concludes with a discussion of managerial implications for the future. © 2011, IGI Global.
| Original language | English |
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| Title of host publication | Digital Product Management, Technology and Practice: Interdisciplinary Perspectives|Digit. Prod. Mgmt., Technol. and Pract.: Interdisc. Perspectives |
| Place of Publication | Des Moines, IA, USA. |
| Publisher | IGI Press |
| Pages | 142-153 |
| Number of pages | 11 |
| DOIs | |
| Publication status | Published - 2010 |