Digital technology has had a significant impact on the newspaper industry in many different areas of the world. The Internet and digital content technologies enable online newspapers to reach a wide audience and to reduce many of the costs associated with print newspapers, but there have also been some negative impacts including a loss of readers and advertising revenue for traditional printed newspapers. In this chapter, focus groups and interviews are used to investigate the following issues: (1) the role of the Internet in the decline of the social/business influence of regional newspapers, and (2) the impact of developments such as Web 2.0 on the future of regional news supply. The chapter concludes with a discussion of managerial implications for the future. © 2011, IGI Global.
|Title of host publication||Digital Product Management, Technology and Practice: Interdisciplinary Perspectives|Digit. Prod. Mgmt., Technol. and Pract.: Interdisc. Perspectives|
|Place of Publication||Des Moines, IA, USA.|
|Number of pages||11|
|Publication status||Published - 2010|