The Role of the Negative Self in Consumption [Updated]

MK Hogg, E.N. Banister, M Dixon

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - 2008
EventAFM (French Marketing Association) - Paris
Duration: 1 Jan 1824 → …

Conference

ConferenceAFM (French Marketing Association)
CityParis
Period1/01/24 → …

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