| Original language | English |
|---|---|
| Title of host publication | The Routledge Handbook of Political Management |
| Publisher | Routledge |
| Publication status | Published - 2008 |
The selling of the President 2004: a marketing perspective
S C. Henneberg, Nick O'Shaughnessy, Dennis W. Johnson (Editor)
Research output: Chapter in Book/Report/Conference proceeding › Chapter