The 'Social' in Social Marketing Applied to E-Precautions: Identifying the Social Aspect in the Decisional Balance Scale Construct

L Ting, Peter McGoldrick, Kathleen Keeling

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Science World Marketing Congress, Verona
Publication statusPublished - 2007

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