The 'Social' in Social Marketing Applied to E-Precautions: Identifying the Social Aspect in the Decisional Balance Scale Construct

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Academy of Marketing Science World Marketing Congress, Verona
Publication status	Published - 2007

Cite this

@inproceedings{c24c67552376457e803054ad899822ba,

title = "The 'Social' in Social Marketing Applied to E-Precautions: Identifying the Social Aspect in the Decisional Balance Scale Construct",

author = "L Ting and Peter McGoldrick and Kathleen Keeling",

year = "2007",

language = "English",

booktitle = "Academy of Marketing Science World Marketing Congress, Verona",

}