The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China

S. Liu, Patsy Perry, C. Moore, G Warnaby

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	357-364
Number of pages	7
Journal	Journal of Business Research
Volume	69
Issue number	1
DOIs	https://doi.org/10.1016/j.jbusres.2015.08.008
Publication status	Published - 2016

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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