TY - JOUR
T1 - The strategic management of architectural practice
AU - Winch, G.
AU - Schneider, E.
PY - 1993
Y1 - 1993
N2 - The paper develops a model for the strategic management of architectural practice with the aim of better understanding how practices compete with each other for work around a tripartite definition of quality. It assesses the ways in which architectural practices are distinctive as knowledge-based organizations, before assessing some of the characteristics of their industrial context. Drawing on the work of Maister and Porter, it then develops a model of generic strategies for architectural practice which, it is suggested, can form the basis for further research and consultancy. Finally, some comments are made suggesting why architectural practices are relucant to think in strategic terms.
AB - The paper develops a model for the strategic management of architectural practice with the aim of better understanding how practices compete with each other for work around a tripartite definition of quality. It assesses the ways in which architectural practices are distinctive as knowledge-based organizations, before assessing some of the characteristics of their industrial context. Drawing on the work of Maister and Porter, it then develops a model of generic strategies for architectural practice which, it is suggested, can form the basis for further research and consultancy. Finally, some comments are made suggesting why architectural practices are relucant to think in strategic terms.
UR - http://www.scopus.com/inward/record.url?eid=2-s2.0-0042965167&partnerID=MN8TOARS
U2 - 10.1080/01446199300000052
DO - 10.1080/01446199300000052
M3 - Article
SN - 0144-6193
VL - 11
SP - 467
EP - 473
JO - Construction management and economics
JF - Construction management and economics
IS - 6
ER -