The Training of Supermarket Managers - by Computer

Jim Freeman, Frank Dent

Research output: Contribution to journalArticlepeer-review

Abstract

Simulations are well-known as aids to management decision-making. What is not so well-known is that they can provide a useful tool for training retail managers in a supermarket environment where experimentation is usually impracticable. SUPERTRAIN, a new trraining simulation, developed jointly by UMIST and Cooperative Retail Services (CRS) is now proving its effectiveness in this field.
Original languageEnglish
Pages (from-to)50-51
JournalRetail & Distribution Management
Publication statusPublished - Mar 1984

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