The use of loyalty card data in local marketing activity: current use and future prospects

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing
Pages	190-203
Number of pages	14
Publication status	Published - 2000
Event	The 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing - The Manchester Metropolitan University Duration: 8 Sept 2000 → 8 Sept 2000

Conference	The 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing
City	The Manchester Metropolitan University
Period	8/09/00 → 8/09/00

Cite this

@inproceedings{1c8b41d8d53846e0a41726b32a0e95af,

title = "The use of loyalty card data in local marketing activity: current use and future prospects",

author = "J Byrom",

year = "2000",

language = "English",

pages = "190--203",

booktitle = "Proceedings of the 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing",

note = "The 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing ; Conference date: 08-09-2000 Through 08-09-2000",

}

TY - GEN

T1 - The use of loyalty card data in local marketing activity: current use and future prospects

AU - Byrom, J

PY - 2000

Y1 - 2000

M3 - Conference contribution

SP - 190

EP - 203

BT - Proceedings of the 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing

T2 - The 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing

Y2 - 8 September 2000 through 8 September 2000

ER -