The Use of Metaphor in the Exploration of the Brand Concept

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	45-72
Journal	Journal of Marketing Management
Volume	19
Issue number	1/2
Publication status	Published - 2003

Cite this

@article{4dde25ce799048889c40a20644805dcc,

title = "The Use of Metaphor in the Exploration of the Brand Concept",

author = "R. Chun and G. Davies",

year = "2003",

language = "English",

volume = "19",

pages = "45--72",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor \& Francis",

number = "1/2",

}