The Use of Metaphor in the Exploration of the Brand Concept

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	45-71
Number of pages	27
Journal	Journal of Marketing Management
DOIs	https://doi.org/10.1080/0267257x.2003.9728201
Publication status	Published - 1 Feb 2003

Access to Document

@article{a28cf02a55334b9f810bd3d28216c205,

title = "The Use of Metaphor in the Exploration of the Brand Concept",

author = "Gary Davies",

year = "2003",

month = feb,

day = "1",

doi = "10.1080/0267257x.2003.9728201",

language = "English",

pages = "45--71",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor & Francis",

}