The use of mobile technologies in physical stores: the case of fashion retailing

Patsy Perry, Anthony Kent, Francesca Bonetti

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Exploring Omnichannel Retailing
Subtitle of host publication	Common Expectations and Diverse Realities
Editors	Wojciech Piotrowicz, Richard Cuthbertson
Publisher	Springer Nature
Pages	169-195
Number of pages	27
ISBN (Electronic)	9783319982731
ISBN (Print)	9783319982724
DOIs	https://doi.org/10.1007/978-3-319-98273-1
Publication status	Published - 2019

Access to Document

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title = "The use of mobile technologies in physical stores: the case of fashion retailing",

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The use of mobile technologies in physical stores: the case of fashion retailing. / Perry, Patsy; Kent, Anthony; Bonetti, Francesca.
Exploring Omnichannel Retailing : Common Expectations and Diverse Realities. ed. / Wojciech Piotrowicz; Richard Cuthbertson. Springer Nature, 2019. p. 169-195.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

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AU - Perry, Patsy

AU - Kent, Anthony

AU - Bonetti, Francesca

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BT - Exploring Omnichannel Retailing

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