| Original language | English |
|---|---|
| Title of host publication | Marketing Theory |
| Subtitle of host publication | A Student Text |
| Editors | Michael Baker, Michael Saren |
| Publisher | Sage Publications Ltd |
| Edition | Third |
| ISBN (Print) | 9781473904002, 9781473904019 |
| Publication status | Published - 2016 |
Keywords
- Retailing
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