Original language | English |
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Title of host publication | Advances in International Marketing|Adv. Int. Mark. |
Place of Publication | Bingley, UK |
Publisher | JAI Press Ltd |
Pages | 69-85 |
Number of pages | 16 |
Volume | 20 |
DOIs | |
Publication status | Published - 2009 |
Publication series
Name | Advances in International Marketing |
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Publisher | Emerald JAI Press |