Tourism as a leverage of internationalization for consumer goods firms: A case study approach

Konstantinos Poulis, Mo Yamin

Research output: Chapter in Book/Conference proceedingChapter

370 Downloads (Pure)
Original languageEnglish
Title of host publicationAdvances in International Marketing|Adv. Int. Mark.
Place of PublicationBingley, UK
PublisherJAI Press Ltd
Pages69-85
Number of pages16
Volume20
DOIs
Publication statusPublished - 2009

Publication series

NameAdvances in International Marketing
PublisherEmerald JAI Press

Cite this