Toward an Understanding of Customer Perspectives on Organizational Operant Resources

G Warnaby, S Baron, P Konjier

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationhost publication
    Publication statusPublished - 2009
    EventAustralian & New Zealand Marketing Academy Conference (ANZMAC) - Melbourne
    Duration: 1 Jan 1824 → …

    Conference

    ConferenceAustralian & New Zealand Marketing Academy Conference (ANZMAC)
    CityMelbourne
    Period1/01/24 → …

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