Towards (and Beyond) LGBTQ+ Studies in Marketing and Consumer Research

Jack Coffin; Christian Eichert; Ana-Isabel Nölke

doi:10.4337/9781788115384

Towards (and Beyond) LGBTQ+ Studies in Marketing and Consumer Research

Jack Coffin, Christian Eichert, Ana-Isabel Nölke

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter provides a critical review of research concerning lesbian, gay,
bisexual, trans*, queer, and other non-heterosexual people (LGBTQ+)1 in
the field of marketing and consumer research (hereafter consumer research)
and suggests five trajectories for future enquiry.

Original language	English
Title of host publication	Handbook of Research on Gender and Marketing
Publisher	Edward Elgar
Chapter	12
Pages	273-293
ISBN (Print)	978178811537 7
DOIs	https://doi.org/10.4337/9781788115384
Publication status	Published - 22 Feb 2019

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abstract = "This chapter provides a critical review of research concerning lesbian, gay,bisexual, trans*, queer, and other non-heterosexual people (LGBTQ+)1 inthe field of marketing and consumer research (hereafter consumer research)and suggests five trajectories for future enquiry.",

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BT - Handbook of Research on Gender and Marketing

PB - Edward Elgar

ER -

Towards (and Beyond) LGBTQ+ Studies in Marketing and Consumer Research

Abstract

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