Towards understanding a football club’s social media network: an exploratory case study of Manchester United

Ziqi Zhang; Wasim Ahmed

doi:10.1108/IDD-08-2020-0106

Towards understanding a football club’s social media network: an exploratory case study of Manchester United

Ziqi Zhang, Wasim Ahmed

Research output: Contribution to journal › Article › peer-review

Abstract

The purpose of this work is to study how different stakeholders of a football club engage with interactions online through Twitter. It analyses the football club’s Twitter network to discover influential actors and the topic of interest in their online communication.

Original language	English
Journal	Information Discovery and Delivery
DOIs	https://doi.org/10.1108/IDD-08-2020-0106
Publication status	Published - 21 Jan 2021
Externally published	Yes

Keywords

Information Retrieval
Network Analysis
Social Media
Content Analysis

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10.1108/IDD-08-2020-0106

Cite this

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title = "Towards understanding a football club{\textquoteright}s social media network: an exploratory case study of Manchester United",

abstract = "The purpose of this work is to study how different stakeholders of a football club engage with interactions online through Twitter. It analyses the football club{\textquoteright}s Twitter network to discover influential actors and the topic of interest in their online communication.",

keywords = "Information Retrieval, Network Analysis, Social Media, Content Analysis",

author = "Ziqi Zhang and Wasim Ahmed",

year = "2021",

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doi = "10.1108/IDD-08-2020-0106",

language = "English",

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N2 - The purpose of this work is to study how different stakeholders of a football club engage with interactions online through Twitter. It analyses the football club’s Twitter network to discover influential actors and the topic of interest in their online communication.

AB - The purpose of this work is to study how different stakeholders of a football club engage with interactions online through Twitter. It analyses the football club’s Twitter network to discover influential actors and the topic of interest in their online communication.

KW - Information Retrieval

KW - Network Analysis

KW - Social Media

KW - Content Analysis

U2 - 10.1108/IDD-08-2020-0106

DO - 10.1108/IDD-08-2020-0106

M3 - Article

JO - Information Discovery and Delivery

JF - Information Discovery and Delivery

ER -

Towards understanding a football club’s social media network: an exploratory case study of Manchester United

Abstract

Keywords

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Cite this