Transformational governance framework for institutions of cultural diplomacy: the case of the Chinese Confucius Institute

The conceptualisation and popularisation of soft power have spurred nation-states to establish and operate international institutions of cultural diplomacy (ICD) to exert global influence through cultural activities. The uniqueness of ICD lies in its many multiplicities: multi-national operation, multi-level coordination, and multi-actor participation. Such multiplicities challenge the understanding, policy design, and assessment of ICD. In response to this compounding challenge, this article constructs a transformational governance framework with a focus on the dynamic relationship between governing decisions (measured by the dimensions of structure and process) and institutional capacities including legitimacy, efficiency, flexibility, and sustainability. The utilities, benefits, and limitations of the framework as a policy and research tool are discussed through the case of the Chinese Confucius Institute (the CI). We argue that the CI’s top-down decisions are shaped by international political discourse and target legitimacy as the institutional capacity, whereas the CI’s street-level governance is largely driven by the considerations of efficiency and sustainability as the institutional capacities.