Understanding Competitiveness through life experiences – a strategy-as-practice approach

Kamal Qazi, Moheeb Abualqumboz

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


Practitioners learn and enact typical ways of thinking, understanding and viewing (interpreting) things in their surroundings (fields). The paper argues that by viewing competitiveness as something done by people and not a deliberate-emergent process has the potential to provide a fresh insight as to why competitive advantage is difficult to attain, maintain and plan. Therefore, it is advocated that the nature of competitiveness be explored through the practice theory lens. It is further suggested that due to the reflexive nature of practice theory, this approach allows investigation of the network of social practices, thus bridging the understanding of how social structures and human agency link together to clarify why people do what they do. In translating Bourdieu's concepts of habitus and reflexivity the research has captured the layered intersubjective and interdependent nature of (12 practitioner interviews) becoming competitive. By doing so, the intimate understanding of the way in which practitioners organise, produce and legitimise competitiveness is captured.
Original languageEnglish
Title of host publicationBritish Academy of Management (BAM2019) Conference Proceedings
Subtitle of host publicationBuilding and Sustaining High Performance Organisations in Uncertain Times
Place of PublicationLondon
PublisherBritish Academy of Management
Number of pages21
ISBN (Print)9780995641327
Publication statusPublished - Sept 2019
EventBritish Academy of Management Conference 2019 - Birmingham, United Kingdom
Duration: 3 Sept 20195 Sept 2019


ConferenceBritish Academy of Management Conference 2019
Abbreviated titleBAM 2019
Country/TerritoryUnited Kingdom


Dive into the research topics of 'Understanding Competitiveness through life experiences – a strategy-as-practice approach'. Together they form a unique fingerprint.

Cite this