Understanding customer engagement and power in service contexts: a mixed methods approach

Liliane Abboud, Helen Bruce, Jamie Burton

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of SERVSIG
Place of Publication	Glasgow
Publisher	SERVSIG
Publication status	Published - 16 Jun 2022
Event	SERVSIG - University of Strathclyde, Glasgow, United Kingdom Duration: 16 Jun 2022 → 18 Jun 2022

Cite this

@inproceedings{cfcdf27d5c1a498fb17000ca6781ac57,

title = "Understanding customer engagement and power in service contexts: a mixed methods approach",

author = "Liliane Abboud and Helen Bruce and Jamie Burton",

year = "2022",

month = jun,

day = "16",

language = "English",

booktitle = "Proceedings of SERVSIG",

publisher = "SERVSIG",

address = "United Kingdom",

note = "SERVSIG ; Conference date: 16-06-2022 Through 18-06-2022",

}