Understanding Eye Tracking Data for Re-engineering Web Pages

Sukru Eraslan, Quan Z Sheng (Editor), Jesper Kjeldskov (Editor)

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Existing re-engineering, namely transcoding, techniques improved disabled and mobile Web users experience by making Web pages more accessible in constrained environments such as on small screen devices and in audio presentation. However, none of these techniques use eye tracking data to transcode Web pages based on understanding and predicting users experience. The overarching goal is to improve the user experience in such constrained environments by using a novel application of eye tracking technology. Thus, this PhD research project aims to propose an algorithm to identify common scanpaths, which are eye movement sequences, and relating those scanpaths to elements of Web pages. It can then be used to transcode Web pages, for instance, unnecessary information can be removed. It is obvious that both visually disabled and mobile users would benefit from such development.
Original languageEnglish
Title of host publicationCurrent Trends in Web Engineering
EditorsQuan Z Sheng, Jesper Kjeldskov
Place of PublicationLecture Notes in Computer Science
PublisherSpringer Nature
Number of pages5
ISBN (Print)978-3-319-04244-2
Publication statusPublished - 2013
EventThe 13th International Conference on Web Engineering (ICWE13) - Hotel Hvide Hus in Aalborg, North of Denmark
Duration: 8 Jul 201312 Jul 2013

Publication series

NameLecture Notes in Computer Science


ConferenceThe 13th International Conference on Web Engineering (ICWE13)
CityHotel Hvide Hus in Aalborg, North of Denmark
Internet address


  • eye tracking
  • scanpaths
  • commonality
  • transcoding
  • re-engineering


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