Understanding group-buying websites continuance: an extension of expectation confirmation model

Hong Zhang, Yaobin Lu (Corresponding), Sumeet Gupta, Ping Gao

Research output: Contribution to journalArticlepeer-review

Abstract

Sustainable success of group-buying web sites implies that consumers not only accept them initially but also use them continuously. Most group-buying web sites, however, are unable to achieve such sustainable success. Drawing on expectation-confirmation model (ECM), the purpose of this paper is to examine the factors that influence group-buying web sites continuance.
Original languageEnglish
Pages (from-to)767-793
Number of pages27
JournalInternet Research
Volume25
Issue number5
DOIs
Publication statusPublished - 2015

Keywords

  • China
  • Continuance intention
  • Satisfaction
  • Social influence
  • Expectation-confirmation model
  • Online group buying

Research Beacons, Institutes and Platforms

  • Global Development Institute

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