Understanding the Impact of Marketing – Purchasing Collaboration on Improving Firm Performance: an Empirical Study of a Transitional Economy

Maria Smirnova, Stephan C. Henneberg, Bahar Ashnai, Peter Naude, Stefanos Mouzas

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - Sept 2010
Event26th International IMP Conference - Budapest
Duration: 1 Jan 1824 → …


Conference26th International IMP Conference
Period1/01/24 → …

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