Understanding the Impact of Marketing – Purchasing Collaboration on Improving Firm Performance: an Empirical Study of a Transitional Economy

Maria Smirnova; Stephan C. Henneberg; Bahar Ashnai; Peter Naude; Stefanos Mouzas

Understanding the Impact of Marketing – Purchasing Collaboration on Improving Firm Performance: an Empirical Study of a Transitional Economy

Maria Smirnova
, Stephan C. Henneberg
, Bahar Ashnai
, Peter Naude
, Stefanos Mouzas

Management Sciences and Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Sept 2010
Event	26th International IMP Conference - Budapest Duration: 1 Jan 1824 → …

Conference

Conference	26th International IMP Conference
City	Budapest
Period	1/01/24 → …

Cite this

@inproceedings{9856960dbe674ee79d7986f7693f9e43,

title = "Understanding the Impact of Marketing – Purchasing Collaboration on Improving Firm Performance: an Empirical Study of a Transitional Economy",

author = "Maria Smirnova and Henneberg, \{Stephan C.\} and Bahar Ashnai and Peter Naude and Stefanos Mouzas",

year = "2010",

month = sep,

language = "English",

booktitle = "host publication",

note = "26th International IMP Conference ; Conference date: 01-01-1824",

}

TY - GEN

T1 - Understanding the Impact of Marketing – Purchasing Collaboration on Improving Firm Performance: an Empirical Study of a Transitional Economy

AU - Smirnova, Maria

AU - Henneberg, Stephan C.

AU - Ashnai, Bahar

AU - Naude, Peter

AU - Mouzas, Stefanos

PY - 2010/9

Y1 - 2010/9

M3 - Conference contribution

BT - host publication

T2 - 26th International IMP Conference

Y2 - 1 January 1824

ER -