Understanding the R in CSR: are retailers or manufacturers most responsible for promoting healthier eating?

ME Nieroda; PJ McGoldrick; C Weykamp

Understanding the R in CSR: are retailers or manufacturers most responsible for promoting healthier eating?

ME Nieroda, PJ McGoldrick, C Weykamp

Management Sciences and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution › peer-review

Abstract

Fighting obesity has been an issue of growing importance in the US and elsewhere in recent decades. Most marketing research efforts addressing this problem have focused on consumers’ intrinsic motivations toward (or against) behavior change, applying different behavior change models. Relatively little has been explored on how external influences, e.g. perceived Corporate Social Responsibility (CSR) of manufacturers and retailers, can both help consumers reach their dieting goals and avoid damage to corporate reputations.

Original language	English
Title of host publication	Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Editors	L Robinson
Place of Publication	Rushton, LA
Publisher	Springer Nature
Pages	246
Number of pages	246
Publication status	Published - May 2012
Event	Academy of Marketing Science - New Orleans, United States Duration: 15 May 2012 → 19 May 2012

Publication series

Name	Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Publisher	Springer International

Conference

Conference	Academy of Marketing Science
Country/Territory	United States
City	New Orleans
Period	15/05/12 → 19/05/12

Keywords

Health promotion, CSR, Retailers, Manufacturers

Access to Document

http://link.springer.com/chapter/10.1007/978-3-319-10912-1_79

Cite this

Nieroda, ME., McGoldrick, PJ., & Weykamp, C. (2012). Understanding the R in CSR: are retailers or manufacturers most responsible for promoting healthier eating? In L. Robinson (Ed.), Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference (pp. 246). (Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…). Springer Nature. http://link.springer.com/chapter/10.1007/978-3-319-10912-1_79

Nieroda, ME ; McGoldrick, PJ ; Weykamp, C. / Understanding the R in CSR: are retailers or manufacturers most responsible for promoting healthier eating?. Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference . editor / L Robinson. Rushton, LA : Springer Nature, 2012. pp. 246 (Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…).

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title = "Understanding the R in CSR: are retailers or manufacturers most responsible for promoting healthier eating?",

abstract = "Fighting obesity has been an issue of growing importance in the US and elsewhere in recent decades. Most marketing research efforts addressing this problem have focused on consumers{\textquoteright} intrinsic motivations toward (or against) behavior change, applying different behavior change models. Relatively little has been explored on how external influences, e.g. perceived Corporate Social Responsibility (CSR) of manufacturers and retailers, can both help consumers reach their dieting goals and avoid damage to corporate reputations.",

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Nieroda, ME, McGoldrick, PJ & Weykamp, C 2012, Understanding the R in CSR: are retailers or manufacturers most responsible for promoting healthier eating? in L Robinson (ed.), Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference . Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, Springer Nature, Rushton, LA, pp. 246, Academy of Marketing Science, New Orleans, United States, 15/05/12. <http://link.springer.com/chapter/10.1007/978-3-319-10912-1_79>

Understanding the R in CSR: are retailers or manufacturers most responsible for promoting healthier eating? / Nieroda, ME; McGoldrick, PJ; Weykamp, C.
Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference . ed. / L Robinson. Rushton, LA: Springer Nature, 2012. p. 246 (Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…).

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution › peer-review