Usage, impediments and attitudes towards social media in UK building societies

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The use of social media has revolutionized the internal and external communications and management of many businesses. This paper discusses the various social media platforms in the context of UK building societies. Many companies from the banking sector are utilizing social media, and in some this is outpacing traditional methods of marketing and internal communication. The main aim of this research is to identify the current social media usage trends and the barriers that limit the uptake of social media within the building society sector. The authors argue that strategic use of social media can prove useful and often rewarding. Preliminary empirical data from a survey and interviews support this analysis.
Original languageUndefined
Title of host publicationProceedings - Pacific Asia Conference on Information Systems, PACIS 2012
Publication statusPublished - 2012


  • Social media
  • Social media uptake
  • UK building societies

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