Use of Virtual Influencers in UK Higher Education: Student Perception and Expert Opinion

Zhiteng Feng, Fannie Yeung, Matthew Gilbert

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing (AM) Conference
Publisher	Academy of Marketing
Publication status	Published - Jun 2022

Keywords

@inproceedings{e58bf58dd8e84917901e3400ef09c0cc,

title = "Use of Virtual Influencers in UK Higher Education: Student Perception and Expert Opinion",

keywords = "UK Higher Education, Virtual Influencers, Higher Education Marketing",

author = "Zhiteng Feng and Fannie Yeung and Matthew Gilbert",

year = "2022",

month = jun,

language = "English",

booktitle = "Academy of Marketing (AM) Conference",

publisher = "Academy of Marketing",

address = "United Kingdom",

}

TY - GEN

T1 - Use of Virtual Influencers in UK Higher Education: Student Perception and Expert Opinion

AU - Feng, Zhiteng

AU - Yeung, Fannie

AU - Gilbert, Matthew

PY - 2022/6

Y1 - 2022/6

KW - UK Higher Education

KW - Virtual Influencers

KW - Higher Education Marketing

M3 - Conference contribution

BT - Academy of Marketing (AM) Conference

PB - Academy of Marketing

ER -