Using a Bricolage Strategy to Augment the Human Touch and Deliver Digitally Enhanced Advanced Services in the Charity and Voluntary Sector: A Response to Covid-19

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Abstract

The charity and voluntary sector is an important service sector that offers social provisioning and generates value for the vulnerable groups. Evidence demonstrates that following the COVID-19 outbreak, the sector has faced challenges in effective digitalisation of their services whilst maintaining relational value propositions. Building on lessons learnt in servitization concerning the development of co-created and user-centred solutions, this research employs a bricolage strategy to empirically develop a toolkit for digitally enhanced advanced social provisioning services. This study contributes to the theory and practice by expanding the concept of advance services to the charity and community sector.
Original languageEnglish
Title of host publicationServitization: A pathway towards a resilient, productive and sustainable future
Subtitle of host publicationProceedings of the Spring Servitization Conference 2021
Pages274-276
Number of pages3
Publication statusPublished - 10 May 2021
EventSpring Servitization Conference 2021 - Florence, Italy
Duration: 10 May 202112 May 2021

Conference

ConferenceSpring Servitization Conference 2021
Country/TerritoryItaly
CityFlorence
Period10/05/2112/05/21

Keywords

  • Bricolage Strategy
  • Human Touch
  • Voluntary and Charity Sector

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