Using a Dyadic Approach to Understand Trust and Reliance in Business Relationships

Bahar Ashnai, Stephan C. Henneberg, Peter Naudé

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Jun 2009
Event	European Workshop on B2B Marketing - Lyon, France Duration: 1 Jan 1824 → …

Conference	European Workshop on B2B Marketing
City	Lyon, France
Period	1/01/24 → …

Cite this

@inproceedings{e44c64dc79584462869deac0499ffd51,

title = "Using a Dyadic Approach to Understand Trust and Reliance in Business Relationships",

author = "Bahar Ashnai and Henneberg, {Stephan C.} and Peter Naud{\'e}",

year = "2009",

month = jun,

language = "English",

booktitle = "host publication",

note = "European Workshop on B2B Marketing ; Conference date: 01-01-1824",

}