Original language | English |
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Pages (from-to) | 1-22 |
Number of pages | 22 |
Journal | Journal of Strategic Marketing |
Volume | 4 |
DOIs | |
Publication status | Published - 1996 |
Using consumers’ perceptions for the cognitive analysis of corporate-level competitive structures
Gerard Hodgkinson, Anne E. Tomes, Jo Padmore
Research output: Contribution to journal › Article › peer-review