Using Dyadic Agend-based Simulations to Model Strategic Decision Making in Business Relationships

Sebastian Forkmann, Di Wang, Stephan C. Henneberg, Peter Naude, Alistair Sutcliffe

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - Aug 2012
EventAmerican Marketing Association Summer Educators Conference - Chicago
Duration: 1 Jan 1824 → …

Conference

ConferenceAmerican Marketing Association Summer Educators Conference
CityChicago
Period1/01/24 → …

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