Using Dyadic Agend-based Simulations to Model Strategic Decision Making in Business Relationships

Sebastian Forkmann, Di Wang, Stephan C. Henneberg, Peter Naude, Alistair Sutcliffe

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2012
Event	American Marketing Association Summer Educators Conference - Chicago Duration: 1 Jan 1824 → …

Conference	American Marketing Association Summer Educators Conference
City	Chicago
Period	1/01/24 → …

Cite this

@inproceedings{7258dfaa62794d15b8615ad2d6c5237e,

title = "Using Dyadic Agend-based Simulations to Model Strategic Decision Making in Business Relationships",

author = "Sebastian Forkmann and Di Wang and Henneberg, \{Stephan C.\} and Peter Naude and Alistair Sutcliffe",

year = "2012",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association Summer Educators Conference ; Conference date: 01-01-1824",

}

TY - GEN

T1 - Using Dyadic Agend-based Simulations to Model Strategic Decision Making in Business Relationships

AU - Forkmann, Sebastian

AU - Wang, Di

AU - Henneberg, Stephan C.

AU - Naude, Peter

AU - Sutcliffe, Alistair

PY - 2012/8

Y1 - 2012/8

M3 - Conference contribution

BT - host publication

T2 - American Marketing Association Summer Educators Conference

Y2 - 1 January 1824

ER -