Using The Base Of The Pyramid Strategy As Lens For Cross-Sector Collaboration In Financial Inclusion: Case Of e-Masary For Mobile Financial Services

M Mohamad; T. Wood-Harper

Using The Base Of The Pyramid Strategy As Lens For Cross-Sector Collaboration In Financial Inclusion: Case Of e-Masary For Mobile Financial Services

M Mohamad, T. Wood-Harper

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publisher	University of Manchester
Publication status	Published - 11 Jun 2013
Event	Proceedings of the Critical Management Studies, ICT4D Stream - Duration: 1 Jan 1824 → …

Conference

Conference	Proceedings of the Critical Management Studies, ICT4D Stream
Period	1/01/24 → …

Keywords

Base of the Pyramid, Value Chain, Mobile Financial Services, Egypt

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{ac4e764a5ffd4c4f8d6345ead3a340c7,

title = "Using The Base Of The Pyramid Strategy As Lens For Cross-Sector Collaboration In Financial Inclusion: Case Of e-Masary For Mobile Financial Services",

keywords = "Base of the Pyramid, Value Chain, Mobile Financial Services, Egypt",

author = "M Mohamad and T. Wood-Harper",

year = "2013",

month = jun,

day = "11",

language = "English",

booktitle = "host publication",

publisher = "University of Manchester",

address = "United Kingdom",

note = "Proceedings of the Critical Management Studies, ICT4D Stream ; Conference date: 01-01-1824",

}

TY - GEN

T1 - Using The Base Of The Pyramid Strategy As Lens For Cross-Sector Collaboration In Financial Inclusion: Case Of e-Masary For Mobile Financial Services

AU - Mohamad, M

AU - Wood-Harper, T.

PY - 2013/6/11

Y1 - 2013/6/11

KW - Base of the Pyramid, Value Chain, Mobile Financial Services, Egypt

M3 - Conference contribution

BT - host publication

PB - University of Manchester

T2 - Proceedings of the Critical Management Studies, ICT4D Stream

Y2 - 1 January 1824

ER -