Using The Base Of The Pyramid Strategy As Lens For Cross-Sector Collaboration In Financial Inclusion: Case Of e-Masary For Mobile Financial Services

M Mohamad, T. Wood-Harper

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationhost publication
    PublisherUniversity of Manchester
    Publication statusPublished - 11 Jun 2013
    EventProceedings of the Critical Management Studies, ICT4D Stream -
    Duration: 1 Jan 1824 → …

    Conference

    ConferenceProceedings of the Critical Management Studies, ICT4D Stream
    Period1/01/24 → …

    Keywords

    • Base of the Pyramid, Value Chain, Mobile Financial Services, Egypt

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