Utilizing Relational Governance in Export Relationships: Leveraging Learning and Improving Flexibility and Satisfaction

Anthony S. Roath, Rudolf R. Sinkovics

Research output: Chapter in Book/Report/Conference proceedingChapter

256 Downloads (Pure)
Original languageEnglish
Title of host publicationAdvances in International Marketing|Adv. Int. Mark.
Place of PublicationAmsterdam
PublisherElsevier BV
Pages157-185
Number of pages28
Volume16
DOIs
Publication statusPublished - 2006

Publication series

NameAdvances in International Marketing
PublisherElsevier - JAI
Volume16

Keywords

  • Governance, Relationship Management, Learning, Flexibility, International Distribution

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