Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

Matti Jaakkola; Johanna Frösén; Henrikki Tikkanen

doi:10.1016/j.indmarman.2015.02.022

Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

Matti Jaakkola^*, Johanna Frösén, Henrikki Tikkanen

^*Corresponding author for this work

MSM Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	113-114
Number of pages	2
Journal	Industrial Marketing Management
Volume	45
Issue number	1
DOIs	https://doi.org/10.1016/j.indmarman.2015.02.022
Publication status	Published - 1 Jan 2015

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10.1016/j.indmarman.2015.02.022

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title = "Various forms of value-based selling capability: Commentary on {"}Value-Based Selling: An Organizational Capability Perspective{"}",

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Various forms of value-based selling capability: Commentary on "Value-Based Selling: An Organizational Capability Perspective"

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