Viewpoint: Marketing in the information age - Can we plan for an unpredictable future

Bodo B. Schlegelmilch; Rudolf Sinkovics

doi:10.1108/02651339810220990

Viewpoint: Marketing in the information age - Can we plan for an unpredictable future

Bodo B. Schlegelmilch, Rudolf Sinkovics

PMO Comparative & International Business

Research output: Contribution to journal › Article › peer-review

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Original language	English
Pages (from-to)	162-170
Number of pages	8
Journal	International Marketing Review
Volume	15
Issue number	4
DOIs	https://doi.org/10.1108/02651339810220990
Publication status	Published - 1998

Keywords

Globalisation
International Marketing
Internet
Marketing Communications
New Technology

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10.1108/02651339810220990

POST-PEER-REVIEW-PUBLISHERS.PDFFinal published version, 70.8 KB

http://dx.doi.org/10.1108/02651339810220990

Cite this

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title = "Viewpoint: Marketing in the information age - Can we plan for an unpredictable future",

keywords = "Globalisation, International Marketing, Internet, Marketing Communications, New Technology",

author = "Schlegelmilch, {Bodo B.} and Rudolf Sinkovics",

note = "Article Type:Comparative/evaluators Content Indicators:Research Implications-*; Practice Implications-***; Originality-***; Readability-*** http://php.portals.mbs.ac.uk/Portals/49/docs/rsinkovics/pubs/1998-IMR-MktInfoAge.pdf",

year = "1998",

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PY - 1998

Y1 - 1998

KW - Globalisation

KW - International Marketing

KW - Internet

KW - Marketing Communications

KW - New Technology

U2 - 10.1108/02651339810220990

DO - 10.1108/02651339810220990

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SP - 162

EP - 170

JO - International Marketing Review

JF - International Marketing Review

IS - 4

ER -