Viewpoint: Marketing in the information age - Can we plan for an unpredictable future

Bodo B. Schlegelmilch, Rudolf Sinkovics

Research output: Contribution to journalArticlepeer-review

607 Downloads (Pure)
Original languageEnglish
Pages (from-to)162-170
Number of pages8
JournalInternational Marketing Review
Volume15
Issue number4
DOIs
Publication statusPublished - 1998

Keywords

  • Globalisation
  • International Marketing
  • Internet
  • Marketing Communications
  • New Technology

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