What Buying Companies Expect form Suppliers in the Case of a Complaint

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2010
Event	American Marketing Association Summer Educator's Conference - Boston Duration: 2 Aug 2010 → 4 Aug 2010

Conference	American Marketing Association Summer Educator's Conference
City	Boston
Period	2/08/10 → 4/08/10

Cite this

@inproceedings{cee6b34de46e4e52a3485e9395f8a2ed,

title = "What Buying Companies Expect form Suppliers in the Case of a Complaint",

author = "Thorsten Gruber and Henneberg, \{Stephan C.\} and Bahar Ashnai and Peter Naude and Alexander Reppel and Frank Huber",

year = "2010",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association Summer Educator's Conference ; Conference date: 02-08-2010 Through 04-08-2010",

}

TY - GEN

T1 - What Buying Companies Expect form Suppliers in the Case of a Complaint

AU - Gruber, Thorsten

AU - Henneberg, Stephan C.

AU - Ashnai, Bahar

AU - Naude, Peter

AU - Reppel, Alexander

AU - Huber, Frank

PY - 2010/8

Y1 - 2010/8

M3 - Conference contribution

BT - host publication

T2 - American Marketing Association Summer Educator's Conference

Y2 - 2 August 2010 through 4 August 2010

ER -