What Buying Companies Expect from Suppliers in the Case of a Complaint

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2010
Event	American Marketing Association (AMA) Summer Educators Conference - Boston, USA Duration: 1 Jan 1824 → …

Conference	American Marketing Association (AMA) Summer Educators Conference
City	Boston, USA
Period	1/01/24 → …

Cite this

@inproceedings{c5eb6f9dc67048c0a1f5f2a020e2210d,

title = "What Buying Companies Expect from Suppliers in the Case of a Complaint",

author = "Thorsten Gruber and Henneberg, \{Stephan C.\} and Bahar Ashnai and Pete Naude and Alexander Reppel and Frank Huber",

year = "2010",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association (AMA) Summer Educators Conference ; Conference date: 01-01-1824",

}

TY - GEN

T1 - What Buying Companies Expect from Suppliers in the Case of a Complaint

AU - Gruber, Thorsten

AU - Henneberg, Stephan C.

AU - Ashnai, Bahar

AU - Naude, Pete

AU - Reppel, Alexander

AU - Huber, Frank

PY - 2010/8

Y1 - 2010/8

M3 - Conference contribution

BT - host publication

T2 - American Marketing Association (AMA) Summer Educators Conference

Y2 - 1 January 1824

ER -