This paper examines the perceptions of British and German Managing Directors, linked to biotechnology, regarding the importance of potential (future) contributions to an alliance in an emerging economy. The case of Brazil is taken as a suggested example. The research is exploratory, based on suggestions of extra contributions that are not yet identified in the literature. The suggestions are tentatively categorised into four categories: market, knowledge, attitude, and infrastructure. Through the exploratory and qualitative approach of the study relevant insights for both academics and practitioners relative to partner selection criteria emerged. Based on these results, new avenues for further investigation are also proposed.
- executive perceptions
- emerging economy