@inbook{2cc2823884804c9b9f5734803a436841,
title = "What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand{\textquoteright}s Eco-labelling Strategy",
abstract = "This study explores how consumers perceive eco-labels that are designed to visualise corporate sustainability performance and act as stimuli for sustainable practices. To reinforce the insight into how consumers perceive eco-labels in the luxury fashion industry, the study employs semi-structured interviews to investigate Gen Y consumers{\textquoteright} understanding and opinions. This contributes to knowledge by focusing on sustainability communication surrounding eco-labelling strategies and their perceived usefulness to effectively communicate corporate sustainability performance within the luxury fashion industry.",
keywords = "Consumer perception, Eco-label, Luxury fashion, Sustainability information, Sustainability performance",
author = "Shuchan Luo and {Le Normand}, Aurelie and Marta Blazquez and Henninger, {Claudia E.}",
note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2022",
doi = "10.1007/978-3-031-06928-4_10",
language = "English",
series = "Palgrave Advances in Luxury",
publisher = "Springer Nature Netherlands",
pages = "197--217",
booktitle = "Palgrave Advances in Luxury",
address = "Netherlands",
}
