What drives consumers in eco-fashion? A means-end approach to building meaningful green consumer segments

D Keeling, T Jagel, K Keeling, T Gruber, A Reppel

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - May 2011
Event	American Marketing Society - Coral Gables, Miami Duration: 24 May 2011 → 26 May 2011

Cite this

@inproceedings{100ce0a1347940a199de89198fd7f45d,

title = "What drives consumers in eco-fashion? A means-end approach to building meaningful green consumer segments",

author = "D Keeling and T Jagel and K Keeling and T Gruber and A Reppel",

year = "2011",

month = may,

language = "English",

booktitle = "host publication",

note = "American Marketing Society ; Conference date: 24-05-2011 Through 26-05-2011",

}