Original language | English |
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Journal | Asia Pacific Business Review |
Publication status | Published - 18 Nov 2024 |
Keywords
- Anger
- Celebrity Endorsement
- Fans
- Korean Wave
- Korean Pop
Sumin Kim, Seongun Jeon, Youjae Yi*
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Journal | Asia Pacific Business Review |
Publication status | Published - 18 Nov 2024 |