| Original language | English |
|---|---|
| Title of host publication | How Public Service Advertising Works. In Lannon J(ed) |
| Place of Publication | UK |
| Publisher | World Advertising Research Centre |
| Pages | 219-231 |
| Publication status | Published - 2008 |
What we know about how the human brain works.
G Beattie
Research output: Chapter in Book/Report/Conference proceeding › Chapter